Toronto Big Law Logo/Colour Power Rankings

[easttowest]

My having given it no thought whatsoever logo/colour power rankings:

1. Torys
2. Davies 
3. Cassels
4. Stikeman 
5. Osler
6. Blakes
7. Goodmans
8. Gowling
9. Bennet Jones
10. Fasken
11. Miller Thomson
12. McCarthys
13. Aird Berlis
14. Dentons
15. Getting hit by a streetcar
16. McMillan/BLG/Norton Rose

Discuss.

Edited March 12 by easttowest

[chaboywb]

I'm not sure I understand this list given BLG and Torys have the same colour schemes and they both have fairly generic logos.

[easttowest]

I hate the BLG font.

But also, I dare you to try to understand the list. 

And also, I appreciate Torys’ tasteful serif.

Edited March 12 by easttowest

[Pantalaimon]

Since my favourite colour is orange, this is a huge disservice to the orange wave of rebranding. Miller Thomson & MT should be way higher!

Also what up with the difference between BLG and Torys*, it's essentially the same blue. I see that as I was testing my MSPaint skills @chaboywb is already on the case.

Edited March 12 by Pantalaimon

[scooter]

The Seventeen Sisters

[Pantalaimon]

3 minutes ago, easttowest said:

I hate the BLG font.

But also, I dare you to try to understand the list. 

And also, I appreciate Tory’s’ tasteful serif.

You definitely have this suit:

https://www.spierandmackay.com/product/dark-navy-suit-8800

[easttowest]

2 minutes ago, scooter said:

The Seventeen Sisters

There are a lot more but I got tired of looking at awful logos so stopped. 

[easttowest]

6 minutes ago, Pantalaimon said:

You definitely have this suit:

https://www.spierandmackay.com/product/dark-navy-suit-8800

I have a suit like that suit.

[BlockedQuebecois]

39 minutes ago, chaboywb said:

I'm not sure I understand this list given BLG and Torys have the same colour schemes and they both have fairly generic logos.

Torys' logo is perfect in all respects. It screams "you only belong here if you are a WASP who went to UCC", and therefore perfectly matches the firm's cultural identity. 

[easttowest]

2 minutes ago, BlockedQuebecois said:

Torys' logo is perfect in all respects. It screams "you only belong here if you are a WASP who went to UCC", and therefore perfectly matches the firm's cultural identity. 

Incidentally I also like UCC’s colours.

[Kurrika]

1 hour ago, easttowest said:

My having given it no thought whatsoever logo/colour power rankings:

1. Torys
2. Davies 
3. Cassels
4. Stikeman 
5. Osler
6. Blakes
7. Goodmans
8. Gowling
9. Bennet Jones
10. Fasken
11. Miller Thomson
12. McCarthys
13. Aird Berlis
14. Dentons
15. Getting hit by a streetcar
16. McMillan/BLG/Norton Rose

Discuss.

some brave person needs to annotate this list with logo pictures

Also are there 16 sisters now?

59 minutes ago, scooter said:

The Seventeen Sisters

I see someone got there before me

59 minutes ago, Pantalaimon said:

You definitely have this suit:

https://www.spierandmackay.com/product/dark-navy-suit-8800

navy suits are good, pants seem a titch short though

[Kurrika]

"Model is 6' 1" with a 39.5" chest, and wearing size 40 Slim."  I feel attacked

[LMP]

Dentons deserves a boost when you consider it's utility. While not stunning on its own, the Dentons logo has many practical applications. 

1. If put under a box propped up by a slim stick tied to a string, it can be used as bait to lure applicants. Internally Dentons refers to this as "the recruit". 

2. If waved about it can be used to enrage and cause a bull like charge of anger, if directed at the right user's of this forum. 

3. If shown quickly to a lay person it can be used to convince them that you work as a productive member of society. Perhaps they'll think you are a dentist or make dentures, or do anything that provides a marginal benefit for others.

[chaboywb]

Here I was thinking we were going to have a nice discussion about graphic design. Can we please stick to talking about kerning?

[easttowest]

10 minutes ago, LMP said:

Dentons deserves a boost when you consider it's utility. While not stunning on its own, the Dentons logo has many practical applications. 

1. If put under a box propped up by a slim stick tied to a string, it can be used as bait to lure applicants. Internally Dentons refers to this as "the recruit". 

2. If waved about it can be used to enrage and cause a bull like charge of anger, if directed at the right user's of this forum. 

3. If shown quickly to a lay person it can be used to convince them that you work as a productive member of society. Perhaps they'll think you are a dentist or make dentures, or do anything that provides a marginal benefit for others.

In fairness I think Dentons should be higher because it is purple and stands out. In unfairness it looks like a “sign here” tab, I believe on purpose. 

9 minutes ago, chaboywb said:

Here I was thinking we were going to have a nice discussion about graphic design. Can we please stick to talking about kerning?

Stick to strokes!

[BHC1]

I asked ChatGPT to produce the above list with the logos next the names. Some of the results were…. Interesting. 

[Kurrika]

seems legit to me

[easttowest]

If the reimagined Goodmans logo was Cravath blue we’d have a new #1.

[Pantalaimon]

That ChatGPT Aird Berlis logo can't be real, can it???

[carlill]

Look. It's a list of one.

1# Dentons.

[BlockedQuebecois]

21 minutes ago, carlill said:

Look. It's a list of one.

1# Dentons.

Numbering a list “1#, 2#, 3#…” is exactly what I would I expect from the great lawyers at 1# Dentons, the world’s largest global law firm. 

[BHC1]

1 hour ago, carlill said:

Look. It's a list of one.

1# Dentons.

Someone check their IP address and confirm it’s not a location associated to 77 King St… 

[canuckfanatic]

On 3/12/2025 at 10:46 AM, easttowest said:

I hate the BLG font.

You mean 3LG?

Edit to add: None of these firms can touch the US powerhouse firm MOFO

Once a MoFo, always a MoFo.

Edited March 13 by canuckfanatic

[SNAILS]

[Kurrika]

Is that a butthole?